From Apple site:

The longest-lasting Mac notebook battery ever.

The battery in the new 17-inch MacBook Pro lasts up to 8 hours on a single charge1 and can be recharged up to 1000 times2 — compared with only 200 to 300 times for typical notebooks. To do this, Apple engineers custom-designed lithium-polymer cells to create the largest possible battery, then they went even further: They built the battery right into the computer, eliminating the space-consuming mechanisms and housings that standard removable batteries require. The result is a battery that’s 40 percent bigger than the previous generation and offers up to 8 hours of wireless productivity on a single charge — all in a notebook that’s less than an inch thin, weighs just 6.6 pounds,3 and remains the same price as the previous-generation model.


The unique problem is the price, o less than $2,700.

But I want one! Baterry work up to 8 hours!

8 hours battery is brilliant!

I would like one too, anyone got a link for more info?

Apple´s site has the most important information:
http://www.apple.com/macbookpro/


And also this link has informations about how the battery is made, very cool.

I still have the good old iBook G3. Apple computers are definitely reliable and powerful, it's just annoying how they continuously release a new version to a product you may have already bought.

I have always loved the stylish design of the MacBook. I guess it is too expensive for me though... i will just keep with my windows laptop atm i think:)

Apple are always bringing out sleek and stylish products, this does not suprise me.


Luke.

$2,700 it's not to cheap but...
8 hours it's a long time!
Good battery!

A MacBook Pro for $2,700 isn't bad at all. I paid almost $2,500 for my Dell. Sadly, the hardware is pretty outdated (1 year since I bought it) .

Brilliant an 8 hour battery one problem though I don't like that you cannot remove it so if it needs replacing you have to send the macbook away.

8 hours battery life but the problem but sending your notebook if it needs a battery change is annoying. I think that the best bet is Dell. It is far more superior amongst its competitors.

I'd love to see someone do a real media test where 50% of the target audience gets served an ad and 50% is cookied as if they have seen an ad but is not actually served one. Following that, compare the conversion metrics between the two groups stemming from view-through activity and see if those who were actually served the ads instead of just getting cookied as if they had seen one buy more stuff, generate more leads, have higher site engagement or whatever the desired outcome or action is.

Overall, brand advertisers need to stick with their traditional marketing programs and begin to shift online. Search is the first place online media dollars go but a site that supports the search campaign needs to be the first investment before any search campaign will do any good. Unlike traditional media where the ad itself can be rich enough and convey enough information to engage someone, this isn’t the case online IMHO, at least not yet.

Site engagement need to be measured since that is where the real brand experience and interaction happens. The burden of proof is still on the online display media vendors, networks and agencies to show this stuff really works. Traditional metrics DO NOT work with search and if search is primarily evaluated based on traditional metrics then it takes the focus away from providing a top notch experience for the consumer. Traditional metrics MAY work for online display media but IMHO, it still needs to be demonstrated to what extent online display media is a valuable investment since it is not generally something consumers are looking for and online the consumer is often engaged in a specific task which I believe increases the blindness to display ads online.

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